Content Management/Copy/Editorial: Oversees content development. Develops and executes conceptual verbiage in keeping with brand message strategy. Writes and edits promotional, advertorial and editorial efforts both on and offline, including marketing collateral, product description, advertisements, banner ads and direct mail efforts. Manages and edits copy submitted by multiple writers to ensure consistency of brand voice. Presents fully integrated solutions to agencies and clients.

Clients include: Arc Worldwide (Kellogg’s, Starbucks), Innerscope Research, Tribal DDB (Neutrogena, Dannon), Time Warner Cable, Infinia Group (Claritas/Neilsen, BNP Paribas), The O Group (Hennessy), SpinMill Group (Institute of Management Accountants), Zentropy Partners (Maybelline, Chase), Verse Group (Samsung/Pleomax, St. Joe Company), Sequel Studios (PNC Bank), Mindshock (International Toy Center), BPS Media Solutions (Cuisinart, Orchid Genescreen), Cheil Communications (Samsung), Bluefly.com, Bobbi Brown Cosmetics, GAP International

Journalism: Regularly contributes articles, profiles and reviews to:

• SELF
• Parents
• Parenting
• Babble.com
• The Advocate
• The New York Post
• Business Week
• Brandchannel.com - a division of Interbrand

Naming/Verbal Identity: Consults and collaborates with project team members on verbal communication of brand strategy, generates names, tag lines and nomenclature in accordance with their clients’ business goals. Communicates creative recommendations to clients via written and oral presentations.

Clients include: Interbrand (Smirnoff, Verizon, AOL, Maybelline, Sprite, PNC Bank, Ross Nutritional Products, Verizon, Sierra Wireless), LAM Design (Schick), Cornerstone Strategic Branding (Winston, NASCAR)