websites
February 2020
Developed and executed a brand bible and copy rebrand initiative of the Bodhala website
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July 2018 – Present
marketing department
Crystal Cruises Advertorial & Watercooler
2015
view PDF
MaryKay Advertorial
2015
view Advertorial
DIRECT MAIL
Century Link
October 2013
Wrote direct mail and infographic copy.
view Infographic
WEBSITES
wUNDERground Architecture
July 2012
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eRecycle NY
June 2011
Wrote copy for first iteration of newly launched electronics recycling website.
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New Leaders for New Schools
Summer 2011
Crafted and revised web copy for this educational nonprofit in keeping with rebranding initiative.
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Claritas, Nielson's Target Marketing Website
April 2008
Lead writer and editor of Nielson's target marketing division website.
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PNC Personal Banking Website
June 2006
Wrote and edited all copy.
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Alcoa Home Exteriors Professional and Consumer Home Exteriors website
July 2005
Wrote and edited all copy on Alcoa Home Exteriors website redesign initiative.
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PRINT CAMPAIGNS
Paribas
September 2006
New Orleans BNP Paribas Aid Brigade — Newsletter
read it
Hennessy
August 2006
Hennessy Brand Book
view PDF
Kelloggs
December 2005
Frosted Flakes packaging — Promotional text
read it
Time Warner Cable
August, 2004
Direct Mail promotions & "DTV News" article
read it